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Permanent Makeup, or Cosmetic tattooing, applies permanent color to your skin. An artistic process, it involves implanting organic pigment beneath the skin to create a natural or bold appearance. A color refresh is recommended every 1-2 years. 

Microblading - 3D Eyebrows, allows you to enhance or change the shape of your existing brows with individual hairlike strokes added. It involves using a needle to place pigment beneath the upper layers of the skin. After a lifetime of plucking or unfortunate hair loss, there is finally a solution! Microblading is not ideal for clients with oily skin. The hairlike strokes do tend to fade faster than the Powder technique below, so annual color refreshes are highly recommended. 

Powder Brows - Using a tattoo machine, this technique will give you a "filled in" powdery makeup look. Similar to what an eyebrow pencil can do for you, but the big difference here is that permanent makeup is waterproof! No more smudged brow pencil on a hot humid summer day or trying to get your brows perfectly symmetrical each day. This will save you SO much time!

Combination - This technique combines the two techniques from up above. At your appointment, we will discuss where to place the hairlike strokes and where to place the shading. Have no worries. It is my promise to do everything I can, to give you the most flattering & beautiful brows to compliment your face shape. 

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Hello. My name is Malissa, and I absolutely love what I do! I grew up in the Walworth County area, and so I am unbelievably grateful to be able to have my studio right here in the beautiful City of Lake Geneva, WI. I am a proud wife to the most amazing human I know, a mama to two sweet babies & our Goldendoodle Elsa. I decided to get into the Permanent Makeup industry a few years ago, when I myself first discovered Microblading. I have naturally blonde eyebrows, and I was so tired of having to pencil them in everyday. Besides not being able to even see my brows; I had no arch, and just an overall blah shape. The closest PMU artist I was able to find, was over 55 miles away in Milwaukee. When I left her studio, I cried happy tears. I felt beautiful and more confident in my appearance than I ever have before. I knew at that moment, that I needed to bring this luxury service to the area in which I lived, and help other women like myself, bring their sexy back. Fast forward, and here we are. I would consider myself a perfectionist and I take a lot of pride in my work. I use only the top of the line pigments, needles, blades, aftercare, numbing name it. My passion is this, and I am looking forward to having you as my client. As always, follow your dreams, trust your intuition & stay humbly blessed.



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    516 Broad Street, Unit B
    Lake Geneva, WI 53147

    Email us at:

    Text Malissa at


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    Why can I not book an appointment online?

    If you are are on my booking link and see that all dates are blacked out, this means that I am currently fully booked.

    I only allow my schedule to be available 3 months out at a time.

    For example: Today is April 1st. so at 9am, I will be releasing all of my June availability (3 months out).

    On May 1st at 9am, I will release all of my July availability. On June 1st at 9am, I will release all of my August availability.

    The reason I do this is because I do not know what my personal commitments will be further than 3 months from now. Also, you will never have to wait more than 3 months for your scheduled appointment which is a huge bonus! 

    When do you release new appointments? 

    I release new appointments on the 1st day of each month at 9am to my booking link above. My appointments book up super fast, so please set a reminder alarm. In recent months when I released new dates, I booked up within 5 minutes, so act fast if you want a spot in my chair! Any and all cancellations (first come first serve) will be posted to our Instagram and Facebook page. A credit card is required to book an appointment. 


    Is this procedure considered a permanent tattoo? 

    ​Yes, it is considered a tattoo, but the pigment is not placed as deep underneath the skin as a traditional tattoo is. This is why it is considered a semi-permanent tattoo, because you will need to maintain your amazing new brows with a color boost every 1-2 years, depending on your lifestyle and skin. The pigment is designed to fade over time. Please see my pricing below. 

    How long is the initial appointment?

    ​Your first appointment will last approximately 3 hours. This includes filling out consent paperwork, the consult, mapping out your natural facial features to give you the most flattering brow shape & symmetry, picking the pigment color, numbing the skin, followed by the procedure itself. This process cannot be rushed. I mean...this is a tattoo on your face, so why would you want me to? ​


    Does it hurt?

    Most feel little to no discomfort, but pain tolerance will vary from client to client. I numb your skin with a 5% lidocaine cream/gel before and during the procedure. I would say that the pain is equivalent to that of a sunburn. Not too shabby I'd say & totally worth'll see! 


    What can I expect during the healing process?

    ​You may experience some flaking & dryness on the brow area for the first 10 days or so. This is your skin naturally cycling through. The pigment will go from dark, to super dark, to light, and then finally the pigment will resurface to the "healed" shade. The healed results are usually 30-40% lighter, from when you left your appointment. I will provide you with an aftercare kit, as well as explain the aftercare throughly with you. Please avoid picking, scratching, saunas, excessive exercising (salt in your sweat), hot tubs, facing directly under the shower head, excessive sun exposure, swimming, and/or putting makeup on or near your freshly tattooed brows.

    Is the 6-8 week "perfecting" appointment necessary? (approximately 2 hours)

    Absolutely! During the healing process, there may be some areas on your brows that look patchy, and need a little extra love! This is completely normal, and that is why I include this complimentary service to you with a new brow set. We will implant more pigment and also make any slight adjustments to the shape or color, as needed. Eyebrows are a two step process. 

    Should I pluck or wax my eyebrows prior to my appointment?

    No. In fact, the more natural hairs you have the better. Try to avoid any plucking or brow waxing at least two weeks prior to your scheduled appointment. At your appointment, I will map out your natural facial features as we create your new brow shape. I will clean up any stray hairs at that time, by using tweezers or a disposable eyebrow razor. 

    How often will I need to schedule a color boost? 

    Approximately every 1-2 years. This will be different for everyone, as there are many factors that come in to play here (sun exposure, age, skin care regimen, medications, tanning beds, skin type, smokers, etc.). Clients with oily skin, will likely need a color boost more frequently than a client with normal to dry skin. For pigment color longevity, following my aftercare is SUPER important. Applying an SPF 30 onto your brows while outside in the sun will also help give you longer lasting results. Personally, I like to get my brows touched up annually to keep them looking fresh! Please see my pricing below. 

    Are you certified, licensed, and insured?

    Most definitely! I am 2x certified in both microblading and machine work, as well as Bloodborne Pathogens certified with the American Red Cross. I have my personal tattoo license and my tattoo establishment license, both through the state of Wisconsin. I also have yearly health inspections from the state. The Eyebrow Co. LLC is fully insured. I continually train with industry leaders so that I can keep up with all of the latest innovations and techniques in permanent makeup. I always want to stay on the cutting edge, as well as add new services to our menu. 

    What are your forms of payment? 

    Cash is preferred, but I do also accept most major credit/debit cards, and Venmo. NO checks please.

    How should I prepare for my appointment?

    - Do not take blood thinners 24 hours before or after your appointment (ibuprofen, fish oil, etc.)

    - Do not consume alcohol 24 hours prior to your appointment. This will increase your chance of bleeding during the appointment. 

    - Keep your coffee/caffeine intake to one cup the day of your appointment. Any more than this will increase bleeding and effect your healed results.

    - If you tint your brows, please do so at least 72 hours prior to your appointment. 

    - No botox, fillers, or chemical peels 3 weeks before or 3 weeks after your brow appointment. 

    I already have my brows done by another artist, can you fix them or touch them up?

    You must send me a clear photo of your current brows, with no makeup on, so that we can discuss your options. Unfortunately, I may not be able to help your brows, depending on how saturated with pigment they are or if any major color correction is needed. Instead, you may need a few sessions of saline or laser removal first, which I do NOT currently offer, but I can recommend you to someone who does. If I agree to do your color refresh, this booking will also include a 6-8 week "perfecting" appointment. Please see my pricing below, so you know which service to choose.

    What would disqualify me from getting a permanent makeup tattoo?

    - Pregnant or Breast Feeding

    - If you are sunburned

    - If you are under the influence of drugs or alcohol

    - Have used Accutane within 1 year

    - Have a history of keloid scarring 

    - Have trichotillomania or hemophilia

    - Are on blood thinning medications or antibiotics

    - Are currently undergoing chemotherapy (must be off chemotherapy or radiation for 6 months)

    - Bringing children to your appointment (Your appointment will be canceled and there will be a 30% cancellation fee applied to your card on file)

    What is your cancellation policy? 

    - If you are a no call/no show for your scheduled appointment, you will be blacklisted from booking a future appointment with me and will be charged a 30% cancellation fee to your card on file. 

    - If you cancel less than 48 hours prior to your scheduled appointment & I am unable to fill your spot, you will be charged a 30% cancellation fee to your card on file. 

    - My time is valuable (as is yours), so please be courteous of any last minute changes. I do understand that emergencies may occur. 

    Current Services Offered:

    A Credit Card is Required to Book an Appointment

    New Client Set of Brows (approximately 3 hours) - $600 

    This appointment includes your new set of eyebrows, using any technique you desire (Microblading, Powder Brows, or a Combination of the two). Also included is your 6-8 week "perfecting" appointment, which I book for you at the end of your appointment. 

    New Client With Previous Work (approximately 3 hours) - $600

    If you already have permanent makeup done by another artist, in order to become a client of mine, you must book this appointment first. Before you go ahead and book this on my website, please message/text me a clear photo of your current eyebrows with no makeup on. Unfortunately, I may not be able to help your brows, depending on how saturated with pigment they are or if any major color correction is needed. Instead, you may need a few sessions of saline or laser removal first, which I do NOT currently offer, but I can recommend you to someone who does. If I agree to do your color refresh, this booking will also include a 6-8 week "perfecting" appointment, which I book for you at the end of your appointment.

    Current Client Color Boost 1-2 year - (approximately 2 hours) $250

    This appointment is for any current clients who are needing a color refresh, and it has been LESS than two years since your last appointment with me! You do NOT want to wait until you have no pigment left in your skin, otherwise I will have to start all over from the beginning and charge you accordingly. Gotta keep those brows looking fresh & flawless! 

    * PRICES ARE SUBJECT TO CHANGE WITHOUT NOTICE* (You will be locked into the price that you booked at originally)

    You can see my picture portfolio on my "Book Now" link, as well as my social media pages listed below & Google.

    Thank you for visiting and I look forward to meeting you! 

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